Certified Practising Marketer

The Certified Practising Marketer (CPM) designation stands as the preeminent professional benchmark exclusively tailored for Marketers in the Asia-Pacific Region. This formally acknowledges the fusion of formal education and the successful practical application of marketing knowledge and skills.

To qualify, Certified Practising Marketer candidates typically have:

- Recognised marketing qualification

A marketing degree or graduate diploma in marketing is the basic education level.

- 10 years marketing management experience/practice

In some circumstances, substantial marketing experience can substitute for qualifications. However, in these cases applicants must demonstrate conceptual competence acquired through more than 10 years of specific marketing practice.

- Applicants are required to provide a resumé of their professional achievements.

Clear career progress, increasing functional responsibility, and seniority indicate a track record of professional achievement.

- Evidence of work done, results achieved, and career highlights are sought. All claims must be independently substantiated.

- A written reference from your supervisor, client, or another Certified Practising Marketer.