Rebecca Tanner
The AMI Marketers’ Competency Framework is a structured guide designed to assess and enhance marketing skills across various career stages. It outlines 25 essential competencies and proficiency levels necessary for success in marketing careers.
Skills / Knowledge
- Marketing
- Marketing Planning
- Strategic marketing planning
- Management of people
- Community and stakeholder relations
- Customer experience and client relationship management
- Design thinking and user experience
- Crisis, issues management
- Analytics
Issued on
February 18, 2025
Expires on
February 18, 2026