Virtual Events Course Completion - Digital Event Marketer Qualification

How to create a strategically successful event and marketing plans A practical, logical and jargon-free guide to understand the core fundamentals of strategic event marketing and operational plans. The course content will be aligned with the Australian Qualification Frame Work. Key Topics: • Content and structure of marketing plans • Key marketing principles: • marketing management process • The four Ps: product, place, price and promotion • SWOT analysis: strengths, weaknesses, opportunities and threats • Industry and market knowledge appropriate to the sector and organisations