Virtual Events Online Course Completion - Digital Event Marketer Qualification

How to create a strategically successful event and marketing plans A practical, logical and jargon-free guide to understand the core fundamentals of strategic event marketing and operational plans. The course content will be aligned with the Australian Qualification Frame Work. Key Topics: • Content and structure of marketing plans • Key marketing principles: • marketing management process • The four Ps: product, place, price and promotion • SWOT analysis: strengths, weaknesses, opportunities and threats • Industry and market knowledge appropriate to the sector and organisations Grade Definitions High Distinction: An outstanding performance; mark range 85-100. Indicates that the student has produced outstanding work, and has demonstrated a high level of understanding across the entire content of the course. Distinction: A superior performance; mark range 75-84. Indicates that the student has demonstrated superior ability to consider the course and its assessment requirements from a number of perspectives and to explore their interrelation. Credit: A good performance; mark range 65-74. Indicates that the student has demonstrated the ability to think analytically and contextually about the course and its assessment requirements, and to understand/present alternative points of view/perspectives and supporting evidence. Pass: An acceptable level of performance; mark range 50-64. Indicates that the student has addressed the assessment requirements of the course and has demonstrated an acceptable understanding of the issues entailed.